Case Study - Revitalizing the Modern Coffee House Website

The boys at ROME were starting with a blank slate, however, they did have a brand identity they wanted to incorporate, including some colours, fonts, and a logo.

The site needed to be fully responsive and mobile friendly; be clean and modern so that it could be used as a sales tool for potential clients; and incorporate multiple integrations with the gym's mobile app and booking system.

I had a few initial consultations with the client to discuss the scope of the project and the brand identity they wanted to incorporate. We went over in detail the integrations that they would be needing, the pages they wanted for display purposes, and the general look and feel of the site (gender neutral, modern, easy to navigate and read).

I then set about schaffolding out the site into relevant pages and applying the branding guidelines across the site (colour scheme, font display, logo, navigation, etc).

I kept open communication throughout this process, providing ROME with a development build where they could check in at anypoint and visually inspect the process of the site. The total build did take a while, not in design and development time but moreso in receiving and implementing feedback, waiting on copy and images, and waiting on the booking system/mobile app to be finished.

The site was deployed in the end on Vercel and was integrated with Meta Pixel for tracking and analytics. The end result with page performance in terms of Google Lighthouse was solid (over 95% for all metrics on mobile with 100% on desktop).

I think the branding guidelines were adhered to well and the site is a solid representation of the style and feel that the boys at ROME were going for. I'm quite happy with the overall usability, performance, and appearance of the site (anchor links, navigation, copy order, illustrative images, etc).